Can you really do your weekly shop for just £25? According to TikTok, the answer is yes – and the trend is quickly gaining momentum as more households look for ways to stretch their food budgets without cutting corners.
With grocery prices still on the rise, shoppers across the UK are turning to smarter strategies, from switching to local stores for fresh produce to planning meals ahead.
But while viral videos may offer quick inspiration, personal finance experts say the real key to cutting costs lies in changing how we plan, shop and eat, not just what we buy.
Tips to take back control of your trolley
Maxine McCreadie, a personal finance expert at free debt advice provider UK Debt Expert, said: “People often assume saving on food means making big compromises, but the real secret is getting ahead of your habits. Without a plan, it’s easy to shop multiple times a week and spend more than you realise. Social media is showing that with just a few smart switches, you can save money and still enjoy quality meals.
“Food bills are one of the most flexible and often overlooked areas of the monthly budget. According to ONS data, grocery prices remain one of the biggest cost pressures on households, with many essentials still significantly more expensive than they were a year ago.”
Maxine has shared five simple food finance tips to take back control of your trolley without giving up on quality, nutrition, or convenience.
1. Shop less, not more
“Every unplanned top-up shop adds temptation. Planning your meals weekly and doing one big shop (with a list!) helps reduce impulse buys and keeps you on budget. TikTokers using the £25 weekly shop trend are showing just how far a single trip can stretch with the right approach. You’re less likely to buy the same thing twice or grab extras you don’t need when you’ve planned out your meals for the week.”
2. Think local, not just low-cost
“Local fruit and veg shops, international supermarkets and market stalls often beat the big supermarkets on price, especially for fresh produce, spices and bulk staples. It’s not about shopping somewhere ‘cheap’, it’s about shopping smarter.”
3. Embrace “flexi” ingredients
“Items that work across multiple meals, like eggs, chickpeas, frozen veg or yoghurt, stretch your spend without limiting your menu. TikTok meal prep accounts are full of inspiration on how to batch-cook on a budget without resorting to bland food. Doubling up ingredients across meals makes the most of what you buy and reduces waste, which saves money in the long run.”
4. Compare the price per portion, not just the shelf price
“Budget brands, loyalty card discounts and multi-buys aren’t always the cheapest per portion. Comparing price per gram or serving is a quick way to figure out if you’re getting value, especially for pantry items. You don’t need to sacrifice quality; buying a better product that lasts longer or stretches further can often be the more cost-effective choice.
“With 2025 continuing to put pressure on household budgets, a smarter grocery strategy can free up room in your finances without cutting corners at mealtimes.”
